Jayu was born when we identified a need to raise awareness of the human struggle in North Korea. In 2012, a few of us in Toronto decided to come together and launch a three day event, the North Korean Human Rights Film Festival, with hopes of using a variety of film and guests to educate our community. Since then, we’ve grown exponentially! Our festival was a success but it’s in the events afterwards that we feel most humbled about. In September of 2012, we were invited to participate in the 21st session of the United Nations human rights council session in Geneva where we spoke alongside two North Korean defectors in front of an important international audience. We’ve had the privilege to co-present several films in Toronto alongside established and respected film festivals in front of hundreds of patrons, each time bringing more and more attention to North Korea and its people. In just a little more than one short year, we’ve come together with North Koreans, artists and activists to share the North Korean story with high schools, colleges and universities while forming our very own chapters in cities across Ontario. We’re honoured to be invited by the Toronto International Film Festival to hold our 2013 festival in the TIFF Bell Lightbox. We’re continually amazed by the support we’ve received along the way from our sponsors, partners and supporters and look forward to working with an even larger community to bring more attention to human rights issues with art.